Why the right Domain Name is important

There are some huge advantages in owning a high-quality domain name. A premium domain will not only protect your brand and make you look more professional, it also improves search engine rankings, generate traffic and it is a virtual asset which tends to increase in value over time.

So many domains are registered every day, and have been for the last twenty years, that all the marketable and generic names in the dictionary have already been registered long time ago. In short, in all probability your first choice will not be available to register now, and buying a premium domain name that has already been registered and which the current owner is prepared to sell, is the only option left to still obtain a truly valuable business name.

Answer yourself this simple question: Why would you want to incur masses of time and vast sums of money marketing a mediocre domain name when you can simply buy – at a premium – the domain of your choice as a brandable or generic quality domain name that will instantly give you results that are far superior? It might cost you more money, but it will save you thousands of pounds in ongoing marketing costs.

Having a good domain name is the first essential step in your quest for success. Here’s why:

Improving your marketing and visibility

A high-value domain name is generally short, descriptive, and easy to remember. It gives customers and search engines an easy and intuitive way to remember and find you. Having a great domain name is like setting up a shop on NY Madison Avenue since you get high visibility, reputation and natural traffic but without the recurrent cost.

Building online and offline credibility

Using a high-value domain for your website and your company’s email address helps establish authority, credibility and professionalism, both online and offline. Owning a memorable premium domain ensures your customers will notice that you are an established, legitimate business and as a result trust you more easily.

Get more website traffic

A lot of premium domains already receive traffic. This traffic principally comes from direct type-in or referral traffic. Type-in traffic basically means that someone who is searching for a product decides to bypass the search engine by typing the keyword of the product they want directly into their browser. This is the best kind of traffic as it is highly targeted and costs no effort to obtain.

Referral traffic normally comes from links from other websites. Plenty of premium domains are aged and come with a high amount of backlinks resulting in a higher amount of quality traffic.

Protect your brand

Premium domains are an investment in your brand and will protect your brand. If your competitor ends up with a domain name that is similar to your business you might end up losing a lot of valuable customers.

Increase your search engine ranking

The more keyword-rich your domain name the more likely it is that you’ll rank high in the search results. Premium domains are often stuffed with high-quality keywords.

Domain vs traditional marketing

Compare the cost of purchasing a premium domain against the cost of traditional marketing. Advertising in newspapers and other publications, on TV, or via online adverts are great ways of marketing your business but they have one big flaw: once you stop paying for the advert, the traffic slows down and eventually comes to a halt. A premium domain is a one-time investment [plus renewal fees] and will generate results forever.

Solid domain investment

Rather like buying property, a premium domain name is an investment. A domain name increases in value over time. If you consider that a domain is really an online shop front, it makes sense to invest in the best ”location” that you can afford, and when you come to sell the property or the business, you reap the benefit.

Buying a premium domain name is also the only option left to still obtain a truly valuable business name as all the marketable and generic names in the dictionary have already been registered long time ago.